Type: User experience design, interaction design, prototyping and development.
The Aberdeen Group’s web presence was split across multiple domains. Content wasn’t organized, users weren’t engaging and sales were low.
Starting with user analysis and high-level wire frames before moving on to pixel-perfect mockups, all Aberdeen content was reorganized in a single place online. Now content is intuitive and easy to find for the specific target users.
After the UX strategy and UI design was complete, the site was handed off to a partner for implementation in the client’s Exchange server environment.